Bentley races ahead with its most luxurious (and planet-friendly) fragrance to date
Bentley Become, created in partnership with Symrise, the esteemed supplier of upcycled and renewable ingredients, is the latest fragrance from Bentley Motors
Bentley Motors has been making luxury cars that sit at the top of the bill for over a century, but in 2013 the label turned its attention to fragrance making. Not the sort of smelly scents for drivers to hang in their cars, mind you. The sort that you spritz on your skin and drive top down in. Bentley Motors fragrances, likes the cars, have become a benchmark of their respective field.
And now, with 26 pre-existing scents available, Bentley is adding another fragrance to its expanding roster. Bentley Become is a luxuriously invigorating scent, designed to be worn all year round. Upon spraying, your senses meet an intense burst of orange and bergamot, while herbaceous Madagascan black pepper oil creeps in. Further zesty notes of juniper and a rich and woody myrrh reveals themselves, while rich notes of Virginian cedarwood, santal album, vetiver and patchouli finish off the luscious fragrance.
But, this isn't just another fragrance. As with its highly-esteemed motorcars, Bentley has worked hard to ensure that this is a scent worthy of creation and distribution. Bentley Become has been created in partnership with Symrise, the German chemicals company renowned for being a supplier of upcycled, recycled and renewable ingredients, and it will, undoubtedly, set the pace for other fragrance makers.
So what's different? Everything inside the sleek "B"-branded flaçon, and indeed the materials to make the bottle itself, has been sourced with sustainable sensibilities. Become represents a new direction for the Bentley fragrance line, and all plants used in its production are artisinally sourced from Symrise’s Grasse based Maison Lautier. Meanwhile the bottle, from the glass to the aluminium cap, is entirely recyclable. The fragrance, on reflection of its design and production, is made using 70.81 per cent renewable carbon and 46.97 per cent upcycled materials.
All that and it doesn't skimp on the long-lasting, opulent juice inside.
Bentley Become Eau de Parfum is available in a 100ml bottle for £80 at bentleymotors.com
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