Words: Jemima Wilson
In association with:
We’ve all been there: it’s Sunday morning, you need to do some chores at home, run some errands nearby, grab a coffee with a friend, and you might go to the gym later. You don’t want to change your clothes three or four times during the day… So, what do you wear?
The popular trend of athleisure – characterised by athletic clothing that is both comfortable and aesthetically appealing to wear every day – is not a new phenomenon. However, no activewear brand has achieved such a seamless balance of relaxed yet refined leisure clothing quite as successfully as Californian-based performance apparel brand Vuori, founded by Joe Kudla in San Diego in 2015.
Inspired by the active lifestyle of the Californian coast, it integrates fitness, surf, sport and art to transcend the boundaries of traditional activewear, taking a new perspective on performance apparel. What sets Vuori apart in the activewear space is that each piece is meticulously manufactured using sumptuously soft, high-quality materials that will withstand the most strenuous of workouts. Yet it is also designed with next-level comfort in mind – as well a chic and casual aesthetic – so it effortlessly transitions into everyday life.
Despite already being valued at around $4 billion, Vuori still remains somewhat of an under the radar choice for premium activewear, which in part adds to its appeal as a brand for those ‘in the know’. However, it won’t be long before it’s a household name, as once you’ve tried it, it’s sure become your daily go-to.
One must-have staple for your spring and summer wardrobe is the Sunday Performance Joggers. Combining a relaxed fit and soft stretch, the shorter inseam of these joggers provides maximum ease of movement, with a cuff that sits at the ankle, meaning there’s no annoying bulk at the ankles. Made from mid-weight premium technical knit fabric (88% Recycled Polyester and 12% Elastane) with moisture-wicking properties, a tapered leg, drawcord, elastic waistband and a handy zip pocket, these are the joggers you will wear time and time again. As they’re available in a range of eight cool colourways, you can have a different colour pair for every day of the week (and one spare).
Another key piece you shouldn’t be without is the Kore Short, made from soft, lightweight and ultra-stretchy fabric. With its classic athletic fit falling just above the knee, it really is a short for every sport, offering anywhere and everywhere comfort and versatility. Its practical features include anti-odour and moisture wicking properties, quick drying fabric consisting of 46% Recycled Polyester, 44% Polyester, 10% Elastane, an elastic waistband with drawcord, a breathable boxer-brief liner (so you can go commando in confidence if you desire) and slash pockets. This short is also available with a 5″ and 9″ inseam, and as an unlined version.
The brand’s mission is to create superior products to give those who wear it the best chance to pursue a happy and active life, while also being conscious of minimising our impact on the environment. Vuori’s values therefore go deeper than just producing performance apparel – the brand nurtures connections with fitness, nature, creativity and community.
That’s why Vuori is focused on carefully selecting the materials it works with; reducing waste; offsetting 100% of its carbon footprint; social responsibility including providing safe and healthy working conditions in its factories and adhering to responsible environmental policies; and community leadership.
So, wherever you are and whatever you’re up to wearing Vuori, not only will you look and feel great, you know you’re also making a responsible choice for the planet. A win-win.
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